Ask any coffee lover, and they’ll tell you that the best coffee is freshly roasted, ground just before brewing, and selected with the care and attention that only other coffee connoisseurs can provide. For them, the worst-case scenario involves a Saturday or Sunday morning with little to no fresh beans left and nothing but prepackaged coffee for miles around.
Coffee Subscription Services
For these people, coffee subscription services are literally made to order. Packages of their favorite roast arrive in their mailbox on a regular basis, allowing them to enjoy excellent coffee no matter what time or day it is, or how far they are from an artisan roaster. Larger coffee suppliers like Starbucks offer recurring deliveries of their coffee products. Even smaller roasters, such as Craft Coffee, offer subscription services. Customers can get deliveries of their favorite roast / blend on a convenient schedule that meets their needs: all they have to do is advise the merchant how much they want and how often they want it. If they are planning to go on vacation or be absent for extended periods of time, they can put a temporary hold on deliveries.
Coffee subscriptions generally come in two types:
● Customer-selected: When customers are only interested in receiving their favorite coffee(s), they can purchase a subscription that allows them to decide what goes into the deliveries. Even if they’ve never gotten coffee from that particular merchant before, they can create a ‘taste profile’ that generates recommendations for them to choose from.
● Roaster-selected: These ‘coffee of the month’ style subscriptions make it easy for their subscribers to experience new and different coffees from all over the globe. The roaster chooses one or more blends each for each delivery, some of which are available for a limited time only. Roaster-selected subscriptions enable a journey of discovery that dedicated and adventurous coffee enthusiasts enjoy. Some merchants offer the added bonus of free or discounted shipping if a subscriber enjoys a particular selection so much that they purchase a pound.
In addition, some coffee subscription providers offer bonus gifts such as a free mug to new subscribers (Coffeecology) or little extras such as food and herb samples with every order (Citizen Bean). Coffee subscription services are extremely popular nowadays, and it’s easy to see why. By ensuring that no coffee lover goes without their morning brew, they ensure a great start to the day.